


People a lso v iewed: This is a great way to find other LinkedIn profiles that are commonly viewed, enabling you to find more potential leads.Personalization: LinkedIn allows you to research and target specific profiles and target accounts, enabling more personalized sales outreach.New technologies are helping consumers block spam calls, and therefore, connect rates are taking a hit. Less c old c alling: Many prospects are getting turned off by cold calls, especially to their mobile devices.Another reason why LinkedIn messages have an advantage. Therefore, no matter how good your cold email templates are-they might get sent to spam. Deliverability: Let’s be real, email spam filters are getting smarter.Because their LinkedIn inbox is less busy, there’s a better chance of standing out. Clutter: Most decision-making executives get hammered with dozens of sales prospecting emails.Credibility: If you send InMail messages, the recipient can immediately view your LinkedIn profile and check your credentials.Is LinkedIn prospecting better than cold email? I say yes, here’s why. Learn how to make the most of your LinkedIn outreach with this helpful guide.

With the right approach, you can turn those connections into valuable opportunities. If that sounds familiar, it’s time to step up your prospecting game. Are you sending countless LinkedIn connection requests but still getting no responses?
